The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Doug Smith Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Utah
Brigham Young University, Alpine School District, American Fork High School Marching Band, Park View Elementary School
Autism Council of Utah, Forever Young Foundation, Wasatch Adaptive Sports, United Way - Operation Warm
American Fork Hospital Cancer Center, The Leukemia & Lymphoma Society - Utah Chapter, Millie's Princess Foundation
Love Promise Stories from Doug Smith Subaru
Subaru and Doug Smith Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Doug Smith Subaru - Tovi E
On June 17th, Doug Smith Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Intermountain Health Cancer Center – American Fork through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. Through Doug Smith Subaru’s participation in these programs, it shows they care. Doug Smith Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. Intermountain Health Cancer Center – American Fork was a joy to work with, and we were so happy they were the recipients of Doug Smith Subaru’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Doug Smith Subaru and thank you Intermountain Health Cancer Center – American Fork for being firm in your mission to help others.
The Leukemia & Lymphoma Society Blanket Delivery - Frankie H
Over the past few years Doug Smith Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and Intermountain Health Cancer Center - American Fork through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients. On June 17, 2025, Doug Smith Subaru and local LLS staff personally delivered these items to hospital staff and local blood cancer patients in treatment to brighten their day and provide some comfort. The opportunity to interact directly with patients was impactful and meaningful for all involved.
Doug Smith Subaru Supports United Way of Utah County - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in American Fork, this is a harsh reality. Helping others strengthens communities, which is why Doug Smith Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Doug Smith Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Doug Smith Subaru donated 504 coats to United Way of Utah County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
A Fairy Tale Evening for a Young Princess with Cancer - Brady F
On May 17th an ice skating fundraiser was held for 6 year old Emery, who is deep into a 2.5 year battle with leukemia. It was a special night full of performances by young ice skaters, with young Emery watching on with her favorite princess, Elsa. She had a wonderful evening where she was showered by love, and it was a must needed boost for her and her family as they are on the home stretch of her treatment. Doug Smith Subaru was the title sponsor of the event, and helped with planning and volunteers to make the night magical. Not only was it a fun night for Emery - but it raised a total of $18,956 for her family!!! This event, through the charity Millie's Princess Foundation, has been held since 2015, but it really became the big event that it is when Doug Smith Subaru got involved in 2021. Since then the event has grown larger, had more community involvement, and raises well over double the funds each year that it did before. Doug Smith Subaru truly exemplifies the Love Promise and we're so grateful for the opportunity to work with them, and to be inspired by their generous hearts. Millie's Princess Foundation is a local charity, run entirely by volunteers with less than 0.5% overhead, and aims to help every local cancer kid that we can. This wouldn't be possible without the help of the community around us, and we've never had a better experience than we do working with the Doug Smith Subaru team.
DOUG SMITH SUBARU DISTRIBUTES FREE NATIVE TREES TO HELP AMERICAN FORK COMMUNITY THRIVE - Tierney H
Doug Smith Subaru has collaborated with The Arbor Day Foundation® (ADF) as part of the Subaru Loves the Earth® initiative by providing and distributing mature, regionally appropriate trees in American Fork City. Doug Smith Subaru cares about our community and is committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. As part of our pledge to be More Than a Car Dealer, Doug Smith Subaru and other Subaru retailers throughout the country are taking part in a program to distribute 100,000 mature, regionally appropriate trees nationwide, including in the American Fork City area. As part of the ADF’s largest corporate tree distribution effort in the non-profit’s history, this will have an immediate positive environmental impact, supporting the rebuilding of tree canopies, raising air quality, conserving water, reducing flooding, and improving community well-being. Trees are essential to building healthy communities and a healthy planet. Through this new partnership and other initiatives, Subaru and retailers nationwide will have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. To learn more about Subaru Loves the Earth® and the community work Subaru does, visit subaru.com/earth or dougsmithsubaru.com/subaru-love-promise.htm
Over 4,000 Sensory Bags! - Cheryl S
The Autism Council of Utah, in partnership with Doug Smith Subaru, has provided sensory bags to first responders in the State of Utah for about four years. This collaboration has enabled us to distribute over 4,000 bags to first responders, hospitals, clinics, and schools! These bags, which include noise-canceling headphones, communication cards and markers, fidget toys, and resource cards for families, have significantly impacted situational awareness in high-stress moments where understanding and training are critical. We were just featured in the news again on April 23, 2025, for the effect these are having. One incident involved a call from a restaurant owner that a child was hiding in the bushes in front of the business along a bustling street. They could not get her out and worried for her safety, so they called 911. The officers that arrived recognized some of the signs that the girl may have autism, such as covering her ears and avoiding the bright light. They got the bag and offered her the headphones, which she took readily. Although non-verbal, she could write out where she came from on the PECS communication card. She was missing from her day program. Officers were able to get her back safely. In another incident, the officers were able to use the bag to calm a distraught autistic boy in the back seat of a car used for a robbery. There are several more amazing stories of goodness from using the sensory bags. We are thrilled that we can help autistic people in our community when faced with a stressful situation and even potentially save lives. The positive outcomes we've seen so far are a testament to the effectiveness of these sensory bags. We will continue to give out needed sensory bags and look forward to many more positive outcomes.
American Fork Arbor Day - Janessa K
This Arbor Day, Doug Smith Subaru partnered with the city of American Fork to beautify our community. This partnership has existed for 3 years now, but this years event looked a little different. We had the opportunity to fit two different planting events into one single day! Our first event began at Greenwood Elementary, a school local to our city. The mayor and the beautification committee educated 5th grade students on the history of Arbor Day and the importance of maintaining our natural landscape. The kids couldn't resist getting their hands on a shovel and spreading some dirt (sorry teachers!). They were challenged to watch this tree grow over the years and to continue to be great stewards of the earth. Secondly, we visited Monarch park, a park located in American fork. To help finish the renovations taking place, we planted 19 trees and over 20 saplings throughout the park and surrounding trails. Subaru volunteers, local citizens, and the city council all participated. Seeing kids working with the mayor, and technicians working with teachers was inspiring! We all love the earth, and Subaru puts it into practice. Doug Smith Subaru has done more than plant trees in their city. They have provided connection, beautification and education to the community. As my 6 year old said after the event, "I want to plant fifty thousand trees now!"
Doug Smith Subaru Athlete Challenge Helps Raise $903,187 for Utahns With Disabilities! - Don W
On Saturday, 3/22, Wasatch Adaptive Sports (WAS) and Doug Smith Subaru hosted the annual Athlete Challenge event as part of the 2025 HGGC Steve Young Ski Classic. The Athlete Challenge is a series of fun and friendly ski races held in Snowbird's Chickadee area, featuring WAS participants with disabilites racing against local mascots, princesses, pro athletes, Olympians, Paralympians, and Steve Young on the slopes. It was a beautiful celebration of inclusive outdoor sports in Utah, sending the message that places like Snowbird belong to everyone and of any ability. Doug Smith Subaru has been an incredible partner to Wasatch Adaptive and our neighbors with disabilities for several decades, empowering hundreds of people to ski, bike, paddle, and more with WAS. WAS salutes Doug Smith Subaru for its incredible support!
Petdoption Day - Rochelle B
On February 5th, Bonneville Media Group teamed up with Doug Smith Subaru, local shelters throughout the Salt Lake Valley, and charities such as Hearts 4 Paws and Outreach Pawsabilities to organize a "Petdoption Day". The event aimed to help homeless companion animals find loving forever homes and to raise awareness about Utah's homeless pet population. We held a live radio broadcast and pet adoption on their showroom floor, where employees and customers enjoyed visiting and playing with the many dogs needing homes. It was incredible to see how supportive Doug Smith Subaru and their staff were in making this happen in their showroom during work hours. The event was a tremendous success, leading to increased shelter visits, foster family sign-ups, and over 30 pet adoptions. Tierney Hatch, their Love Promise Champion, even went home that day with a new addition to her family, a four-year-old Chihuahua named Roo. Without such fantastic support, this event would not have been possible.
Bringing Warmth to Families in Need - Natalya M
This winter, Doug Smith Subaru, in partnership with Operation Warm and United Way’s Welcome Baby program, brought warmth and joy to local families in need. Through a special Coat Gifting Event, families signed up to receive brand-new coats, ensuring their little ones stayed warm during the chilly months. More than 300 people attended, filling the event space with excitement and gratitude. Beyond the coats, the event was designed to be a fun and welcoming experience. Families enjoyed engaging activities to keep children entertained while they waited for their turn, and snacks were provided to make the experience even more enjoyable. Thanks to thoughtful planning and teamwork, the event ran smoothly—so much so that even the building security took notice, commenting on how well-organized everything was. A huge thank you to the incredible Subaru volunteers who helped make this event possible! Their time, effort, and kindness ensured that every family felt welcome and cared for. The overwhelming gratitude from families reinforced the impact of Subaru’s commitment to caring for the community, making this partnership a true example of warmth in more ways than one.
