Doug Smith Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Doug Smith Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Doug Smith Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Doug Smith Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Utah, All Paws Count
Arbor Day Foundation, American Fork City
Brigham Young University, Alpine School District, American Fork High School Marching Band, Park View Elementary School
Autism Council of Utah, Forever Young Foundation, Wasatch Adaptive Sports, United Way - Operation Warm
American Fork Hospital Cancer Center, Blood Cancer United - Utah Chapter, Millie's Princess Foundation
Love Promise Stories from Doug Smith Subaru
Subaru and Doug Smith Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Helping Park View Bees Fly Higher, Together!" - Jenna J
There are some partnerships that go far beyond a donation. For the students and teachers at Park View Elementary, our relationship with Doug Smith Subaru has become one of those partnerships. Year after year, Doug Smith Subaru continues to show our school what it means to truly invest in a community. Through Subaru Loves Learning, their generosity has helped put resources directly into the hands of our teachers and, ultimately, into the hands of our students. This year, Doug Smith Subaru once again made an incredible investment in Park View. Each of our teachers received $500 to purchase materials and resources for their classrooms, along with an additional $2,500 donation to support our school. For an elementary school, that kind of generosity makes an immediate difference. It means teachers can purchase the books, hands-on materials, learning tools, and classroom resources they know their students need without wondering where the money will come from. But what makes this partnership so meaningful isn't simply the dollars donated. It is the people behind them. When the Doug Smith Subaru team came to Park View, we wanted them to experience just a little of the appreciation we feel for them. Our students created cards, letters, posters, and thank-you messages. We gathered together as a school, sang our Park View song, shared a special thank-you video, and celebrated our Subaru friends. Then it was our turn to give them a "victory lap." Our students lined the hallways while members of the Doug Smith Subaru team walked through the school. Hundreds of Park View Bees cheered, held up their thank-you messages, handed over their notes, and celebrated the people who have invested so generously in their education. It was a simple moment, but it captured what this partnership has become. Our theme at Park View this year is "Fly Higher, Together!" We teach our students that none of us reaches our greatest potential alone. We need teachers who believe in students, families who support schools, and community partners who are willing to step in and say, "We believe in these kids, too." Doug Smith Subaru has done exactly that. As the new principal of Park View Elementary this year, I inherited many wonderful traditions, but this partnership has been especially meaningful to step into. I have quickly seen that Doug Smith Subaru doesn't simply support Park View from a distance. They show up. They celebrate our teachers. They interact with our students. They ask what we need. And then they help. That sends a powerful message to our approximately 340 students: your community believes you are worth investing in. The supplies purchased today will eventually be used up. Books will become worn from being read. Markers will dry out. STEM materials will be handled by hundreds of little hands. But the impact of having a community partner consistently show up for a school lasts much longer. To everyone at Doug Smith Subaru, thank you for believing in our teachers. Thank you for investing in our students. Thank you for being part of the Park View family. You are helping our Park View Bees Fly Higher, Together!
Blood Cancer United Blanket Delivery - McCall H
On June 16th, Doug Smith Subaru partnered with Blood Cancer United (formerly The Leukemia & Lymphoma Society) and Intermountain Health Cancer Center – American Fork through the Subaru Loves to Care initiative. This partnership includes delivering blankets, patient care kits, and messages of hope to cancer patients. We are so grateful to Doug Smith Subaru for continuing to show up for our community, and it was incredible to once again partner with Intermountain Health Cancer Center – American Fork as the recipient of their generous donation. It was truly a meaningful day.
Balance Family Solutions - Helping Families Grow Together with Love Promise - Austin G
At Balance Family Solutions, we believe every family deserves support, hope, and the opportunity to grow together. Based in Salt Lake City, our team provides compassionate, evidence-based ABA therapy services for children, teens and adults with autism and developmental needs through center-based, in-home, and community programs. Balance Family Solutions was founded with the idea that ABA therapy should focus not only on behavior change, it should improve the quality of life for the entire family. We collaborate with caregivers, community providers and clients to create individualized treatment plans that focus on building and strengthening communication, independence, social skills, and meaningful daily living skills. Each of our clinicians has a wealth of experience and are passionate about helping our clients address significant behavioral and developmental challenges and reach their full potential while ensuring families feel supported every step of the way. Through a team oriented and relationship focused approach, we work hard to create a safe, positive environment where children can succeed and families can feel hopeful about the future. As a clinician owned clinic, we feel proud to be part of a community that values compassion, inclusion, and helping others. We know that small acts of support can make a life changing difference for families navigating autism and other developmental challenges. Sharing these values with our community members like Subaru Love Promise is so important to making our community stronger. With the support of Doug Smith's Subaru Love Promise, we have been able to significantly expand our clinic allowing us to increase the breadth of our services and the number of families we can assist. Through these services, our clients' families have achieved goals they once thought were impossible. Families have been able to travel out of state without difficulty, hear their children speak their first complete sentences, see their children successfully return to school, and even enjoy the simple pleasure of going out to dinner together as a complete family. Without the support of the Love Promise program, we would not have been able to provide these life-changing experiences for the families we serve. We believe that every child deserves the chance to thrive and that every family deserves support. We are honored to have the opportunity to make that possible every day.
Skate for Cancer - Brianna H
Skate for Cancer partners with local figure skaters—including many youth athletes from our community—to raise awareness and funds for children and families affected by childhood cancer. Many of the performers are students from Brigham Young University and Utah Valley University, and some have competed on both the national and international stage. This event gives young athletes the opportunity to use their talents to support local children who have been diagnosed with this devastating disease. Skate for Cancer uses figure skating—a sport that represents strength, resilience, and dreaming big—to shine a light on those in our community who are facing cancer. Our annual benefit show is a meaningful and unique way to show love, encouragement, and support to local families and individuals who need it most. Through the generous support of Millie's Princess Foundation and Doug Smith Subaru, we have raised more than $150,000 for families in need over the past 12 years. Doug Smith Subaru has been an incredible partner in this effort, helping make dreams come true for families navigating some of life's most difficult circumstances. We have been able to reach our fundraising and awareness goals each year thanks in large part to the continued generosity of Doug Smith Subaru. Their support—both financially and through the involvement of their staff at our event—has meant so much to our organization and to the families we serve. We are grateful to continue this annual event and hope to keep making a difference for local families while spreading awareness for childhood cancer throughout our community.
A Legacy of Inclusion: Doug Smith Subaru Athlete Challenge - Becca M
For over 15 years, Doug Smith Subaru has championed Wasatch Adaptive Sports, empowering children, adults, and veterans with disabilities through the power of movement. This enduring partnership is built on a shared commitment to inclusion, visible in everything from their support of major organizational milestones to the two Doug Smith vehicles currently serving the WAS fleet. To honor the 40th anniversary of the HGGC Steve Young Ski Classic, Doug Smith Subaru doubled their support, expanding the Athlete Challenge into a two-day event. This growth allowed over 100 participants to take to the slopes and showcase their skills, directly meeting the rising demand for adaptive recreation. By sponsoring the race portion of the Classic since 2019, they have provided a vital stage for athletes to redefine what is possible. Beyond their financial contributions, the team at Doug Smith Subaru has embraced the mission personally, from experiencing adaptive equipment firsthand to sharing the stories of impact that define the organization. Their long-standing partnership ensures that the joy of the mountain remains accessible to everyone, fostering a legacy of empowerment and inclusion that will carry the organization and its athletes into the next forty years
Officer Liddell Demonstrates Value of Autism Sensory Bags - Shaun W
Today, we recognize Officer Liddell for her outstanding de-escalation skills and compassion during a high-stress call. Officers responded to a report of a male with autism who exited a moving vehicle and ran into the street, creating a significant safety risk. Officer Liddell's calm demeanor and specialized training helped resolve the situation quickly. Using a department-issued sensory bag (made possible by Doug Smith Subaru and the Autism Council of Utah), Officer Liddell de-escalated the situation and built trust with the young man. Her thoughtful approach enabled him to return calmly and willingly to his mother's vehicle. We thank the Autism Council of Utah and Doug Smith Subaru for generously providing sensory bags for every officer in our department. Excellent work, Officer Liddell!
New Coats and Shoes for Kids in Need - Natalya M
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent needs across the country, this is the reality. Doug Smith Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On January 14th, Doug Smith Subaru donated 504 essential items, including coats, shoes, and socks, to United Way of Utah County. These necessities not only help keep children protected, warm, and dry, they also have a significant impact on a child's mental and emotional well-being. At United Way of Utah County, we are so grateful for this gift that will help so many families in our community!
The Love is Strong with Parkview Elementary School - Derek S
September 17th, 2025, marked our fifth year supporting the Parkview Elementary Bees. In partnership with Adopt-a-Classroom, we were able to adopt the entire school and provide additional supply kits to every teacher. I want to take a moment to recognize the principal, Shanna Walker, and the incredible impact she has made at this school by leading with Love. From the moment we first met Shanna in 2020, her dedication to the students was palpable. It wasn't just her pirate eye-patch, a fun costume she was using since having an eye procedure, that made her stand out. It was her unwavering Love for the students and her passion for creating an environment conducive to learning that truly set her apart. This year, we organized a Subaru Parade at the school. What we didn't know was that Shanna had kept this a secret from her students and staff. Many of the teachers had asked whether we were coming again this year, and Shanna successfully kept her secret by organizing a firetruck drive-by for Constitution Day, so that our arrival would be a delightful surprise for all. The cheers that erupted behind the school as soon as teachers and students saw us rounding the corner in our Subarus were a testament to the success of our surprise. We had a blast tossing treats and knick-knacks from our vehicles in true parade fashion. Afterward, Shanna led our entire crew to each classroom so we could deliver supply kits to the teachers. Once again, we were met with incredible gratitude, cheers, and many high-fives, followed by many gracious teachers showing us the supplies they've been able to acquire over the years with these donations. What truly impressed me was Shanne's ability to greet every student we passed in the hallway by name. Her comment, "I know all their names," Was a clear demonstration of the respect and care she has for each student. It is evident that when you walk through the doors of Parkview Elementary, you are entering an environment of Gratitude and Love. We have our Love Promise Champions in the world of Subaru. It is a designation for employees who have a desire to go above and beyond to improve customer and employee experiences, while leading out in the community. While this title is specific to Subaru Retailer Employees, Shanna is as deserving of that designation as anyone I have ever met. If Subaru had an honorary designation outside of our organization, she would be deserving of such a title. The impact she is having on those youth is immeasurable. In my book, she is a Love Promise Champion. Thank you, Shanna!
Doug Smith Subaru - Tovi E
On June 17th, Doug Smith Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Intermountain Health Cancer Center – American Fork through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. Through Doug Smith Subaru’s participation in these programs, it shows they care. Doug Smith Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. Intermountain Health Cancer Center – American Fork was a joy to work with, and we were so happy they were the recipients of Doug Smith Subaru’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Doug Smith Subaru and thank you Intermountain Health Cancer Center – American Fork for being firm in your mission to help others.
The Leukemia & Lymphoma Society Blanket Delivery - Frankie H
Over the past few years Doug Smith Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and Intermountain Health Cancer Center - American Fork through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients. On June 17, 2025, Doug Smith Subaru and local LLS staff personally delivered these items to hospital staff and local blood cancer patients in treatment to brighten their day and provide some comfort. The opportunity to interact directly with patients was impactful and meaningful for all involved.
